Being a Web 2.0 Lawyer in the “Thank You Economy”

From a marketing and branding standpoint, it’s very important for lawyers and law firms to embrace the “Thank You Economy” (credit Gary Vaynerchuk).

I will demonstrate how that can be done quite economically by leveraging relevant social media and through establishing interesting messaging, all in a very professional and ethical, yet enticing, manner.

We will see how the Web 2.0 lawyer might effectively spread his or her expertise to serve business objectives.