Big Data or Big Brother?

Big Data Analytics has fascinating ramifications when applied to social media and analyzing business-driven behavior and client relationships. Take search giants (i.e., Google) and social shares (i.e., Facebook) and how they customize and analyze our consumer behavior. The benefits for businesses of all sizes is astounding, from a solo practitioner to a firm with thousands of attorneys. While facing this exciting frontier, however, will we need perceptive evolutions in privacy to move in tandem with this emerging landscape to ensure Big Data doesn’t become Big Brother?