Acquiring the 21st Century Client

 

Today’s client is Internet-enabled and educated. Their access to information and choice is better than ever, and their service demands from an attorney begin from the first interaction, whether they truly understand how to evaluate how good an attorney actually is.  The better an attorney understands how to manage those perceptions and interactions, they more successful they will be in acquiring today’s client.

 

This discussion will include thoughts around managing one’s online presence & reputation, as well as managing the first interactions to demonstrate responsiveness, organization and confidence.  How effectively an attorney demonstrates pre-retained client service behaviors goes a long way toward acquiring the 21st Century client.